The Aloe and Milk Beauty Line

Six products, all built around aloe vera and milk extracts, all for facial skin.

Easy Fresh Beauty Cream 18 gm is the entry point. Petrolatum second, beeswax third, no glycerin or hyaluronic acid anywhere in fourteen ingredients — so it is an oil-replacing cream rather than a water-drawing one. The 18 gm aloe and milk cream page explains which of those two problems you actually have before you buy it.

Easy Fresh 24K Gold Beauty Cream is the tone product of the three creams. Six of its ingredients act on pigment and one on lines, despite the firming language on the front of the box. Available in 30 gm and 18 gm — the 24K gold cream page is honest about where the gold colour comes from.

Easy Fresh Anti Marks Cream 18 gm is for marks below the neck and on the flat of the face. It carries retinol, sandalwood oil, fragrance and a colourant, which is four separate reasons it does not belong near the eye contour. The anti marks cream page covers placement properly.

Easy Fresh Beauty Serum 3 ml is an azelaic acid product, and 3 ml is about sixty drops. Treat it as a tolerance test rather than a full course — azelaic acid stings a meaningful minority of people and you will know within a fortnight whether you are one of them. See the 3 ml azelaic serum.

Easy Fresh Beauty Soap 100 gm is the everyday bar. Kojic acid dipalmitate and arbutin alongside aloe and milk, which makes it the one Easy Fresh product that does tone work in a rinse-off format. The aloe and milk bar page helps you work out whether you are reacting to the sulphate, the fragrance, the dairy or the actives.

Easy Fresh Beauty Face Wash 60 ml is built to foam. Lather volume is a formulation choice rather than a measure of how clean your skin is, and this one is engineered for it. The foaming face wash page says what that costs.

The Hair Removal Line

Three products, one chemistry: thioglycolic acid with an alkali, which breaks hair down in about three minutes. The timer is the safety instruction, not a suggestion.

Easy Fresh Hair Removal Cream comes in 120 gm tubs and 20 gm sachets, in milk and honey, cucumber, rose and lemon. The scent is the only difference between them — the active pair is identical across all four. Start at the hair removal cream page for the patch test and the timing.

Easy Fresh Pleasant Hair Removal Cream 20 gm is the single-use version. Its printed ingredient list is identical to the 120 gm cream, word for word, so what you are buying is one application rather than a milder formula. See the 20 gm sachet.

Easy Fresh Hair Removal Lotion 120 ml adds five ingredients the cream does not have — vitamin E, niacinamide, beeswax, cetostearyl alcohol and sodium sulphite. They change the twenty-four hours afterwards, not the three minutes. The hair removal lotion page explains that difference and names its two allergens.

The Bath Soaps

Four 150 gm milled bars — Jasmine and Essential Oil, Lemon and Mint, Pink Rose and Vitamin E, Aloe Vera and Cucumber. These are wash-and-scent bars. None of them contains a tone active, an exfoliant or an antibacterial, and none is pretending to. Browse them under bath and body soaps.

FAQs

Is Easy Fresh the same company as Face Fresh?

Yes. Both are made by Shaheen Cosmetics and sold through the same catalogue. Easy Fresh is positioned as the more accessible line, which is why its creams come in 18 gm rather than 23 gm or 30 gm.

Can I use the beauty cream and the hair removal cream in the same week?

Yes, but not on the same patch of skin on the same day. A depilatory leaves the surface briefly more permeable, so give it twenty-four hours before you put an active cream over the same area.

Which Easy Fresh product should I buy first?

If you are treating dark marks, the Beauty Cream 18 gm. If it is redness and post-acne marks, the 3 ml serum — small enough to find out whether azelaic acid suits you. The bath soaps are not a starting point for anything.

Which of the three Easy Fresh creams is for dark marks?

All three touch pigment, which is why people buy the wrong one. The Beauty Cream is for general tone on dry skin, the 24K Gold cream for tone on any skin, the Anti Marks Cream for damaged patches — scars, stretch marks, old spots.

Do any Easy Fresh products contain dairy?

Several do. Milk extract runs through the whole aloe and milk beauty line, and the hair removal lotion contains sodium caseinate. If you have a dairy allergy, read the ingredient list on each product page rather than assuming a skincare product is dairy-free.

Are the four hair removal scents different formulas?

No. Milk and honey, cucumber, rose and lemon share the same printed active list. The extract named on the front is a fragrance distinction, not a chemical one, and none of the four is gentler on skin than the others.

What is the difference between the Easy Fresh Beauty Soap and the four bath bars?

Actives. The 100 gm Beauty Soap carries kojic acid dipalmitate and arbutin, so it does tone work while it cleans. The four 150 gm bars carry none of that — they are scent and lather, and they are honest about it.

Is there an Easy Fresh product for hands and feet?

No. Easy Fresh stops at face, body hair and bath soap. If you want something for dark knuckles, rough heels or hands specifically, that is the Yusma Hand & Foot Whitening Scrub, from our sister brand's line-up.

Does Easy Fresh have a body lotion?

No. There is no Easy Fresh lotion or moisturiser for the body — the range's only lotion is a depilatory. For body moisturising you want one of the Face Fresh lotions or the Yusma face and body pair.